LK Bennett launches its first clothing rental service today. LK Borrowed enables UK women to subscribe in order to rent clothes from the upmarket fashion brand.
Members pay £79 a month and receive two items in their first box, from which they can make unlimited exchanges. Both-way shipping and dry cleaning are free, and shoppers can return one or two items at a time. When members find an item they love, they can buy it for up to 50% off the retail price.
The service promises a waste-free wardrobe, and LK Bennett says that it launders clothing in an eco-friendly way that uses less water and electricity than traditional methods. The retailer also says this is a more affordable way of wearing clothing from the upmarket retailer – and of ringing the changes in what shoppers wear.
Darren Topp, chief executive of LK Bennett, says: “We believe this new rental offering will attract a new customer base to LKB, as it will satisfy those seeking a more sustainable way of shopping. We don’t see this replacing core ecommerce, but rather complementing it and adding choice. Rental will allow customers who can’t afford or don’t want to spend the amount required to own an LKB item to wear an LKB outfit for a special occasion. If they’re already an LKB fan, this service enables them to rotate their wardrobe regularly and get fresh items for their everyday wardrobe”.
LK Bennett’s London team designs in-house with inspiration from vintage archive prints, before pieces are manufactured in factories in Europe and the Far East.
When customers share a referral to a friend, each earns £15 off one month’s membership.
LK Bennett’s Rent Wear Return service uses CaaStle clothing-as-a-service technology, as does the Moss Bros Moss Box.
LK Bennett is ranked Top150 in RXUK Top500 research.