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Morrisons reports sales growth following cross-channel expansion

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Morrisons is building a variety of shopping channels
Morrisons is building a variety of shopping channels
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Morrisons reports sales growth following cross-channel expansion

Morrisons today reported sales growth as the supermarket expanded its online, wholesale and in-store services. Online, the retailer launched the Morrisons More app and expanded its home delivery service, while the supermarket also added new wholesale customers.

 

The supermarket, ranked Leading in IRUK Top500 research, today reported total group sales, excluding fuel in the third quarter of its financial year, up by 6% compared to the same time last year.

 

On a like-for-like basis, that strips out the effect of store openings and closures, they were up by 5.6% in the third quarter of its financial year, compared to the same time last year. That includes 1.3% LFL growth in retail sales, including a 0.3% rise in online orders fulfilled through customer fulfilment centres, and a 4.3% rise in wholesale.

 

Retail sales, excluding ecommerce fulfilled through CFCs, saw a 0.2% rise in number of transactions on last year, although the number of items per basket fell by 1.5%.

 

Chief executive David Potts said: “After another period of strong growth, and with more customers enjoying shopping at Morrisons, we have now completed thee years of positive like for like.

 

“Our exceptional team of food makers and shopkeepers are providing good quality food at great prices, and building a broader offer in store, online and for our wholesale customers.”

 

Digital

Morrisons launched its loyalty app, Morrisons More, during the year. Shoppers can use it to collect and redeem their loyalty points digitally, while the supermarket uses it to send personalised offers and recipes direct to the customer’s mobile phone. Points can also be earned in a trial to test the viability of reverse vending plastic bottles, currently underway at stores in Skipton and Lindsayfield.

 

The supermarket has also expanded its delivery services for online orders to a second fulfilment centre at Erith, North London, while its pick-from-store service expanded to six further stores, taking the total to 20.

 

In-store

The retailer opened its third new store of the year at Acocks Green, Birmingham, and by Christmas will have refurbished 60 new stores.

 

Wholesale

The retailer says it will soon supply more than 1,700 convenience stores. It also supplies its own petrol forecourt shops, branches of McColl’s, Rontec and Sandpiper stores, and is soon to start work with MPK Garages.

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