Home shopping company Studio Retail is working with Ideal World TV to launch live shoppable content across the TV company’s social platforms.
Through the deal, Ideal World TV will give Studio space in its Peterborough TV studios to livestream its products on Ideal World’s social media channels as well as broadcasting on its TV shopping channels.
The two say the partnership comes at a time when more UK brands are focusing on reaching their customers through social commerce.
“We’re delighted to be partnering with Ideal World to create some high quality shoppable video content together” says Paul Kendrick, chief executive of Studio.co.uk. “They have a talented team in place and state-of-the-art TV facilities. We know that our customers like engaging content to help them when considering a potential purchase. By providing this style of shoppable content we will not only reach new audiences – but increase touchpoints with our existing customer base. We’re excited to see the partnership in action this weekend, as we bring Studio Value to a new arena.”
Studio.co.uk will launch its social shopping activity this month, starting with its fashion range. Categories including home, electricals, garden, toys and gifts are expected to follow in due course.
Hamish Morjaria, chief executive of of Ideal World TV, says: “We are leading the way in social shoppable content in the UK that can be used across multiple platforms. Whilst there is no doubt social influencers can reach many audiences, our team of presenters are trained in engaging in high-energy and high-quality demonstrations, explaining the product in detail, enabling them to make a considered purchase with confidence. This gives TV the edge and is the reason so many retailers are looking to partner with us right now.”
Lancashire-based Studio sells online, through its mobile app and catalogues. It has been part of the Frasers Group since February 2022, when the group bought it out of administration.