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PEAK 2022 Superdrug says Christmas shoppers have started already as they look for bargains

Leading high-street health and beauty retailer, Superdrug is reporting a significant increase in Christmas gift sales as shoppers start stocking up early. This shift in shopping behaviour has sparked a 219% sales uplift of Christmas gifts compared to this time last year. 

Unit sales of Christmas gift sets have increased, as shoppers seek value amidst the rising cost of living. As it stands, seven in 10 of the top selling Christmas gifts are in the men’s and women’s toiletries categories with sets from Lynx, Nivea and Dove all selling well offering quality, value gifts people want and need.

Chief Commercial Officer, Simon Comins comments: “We know that the festive season will look slightly different this year, with Christmas firmly back on the map, families will want to celebrate and get together in groups once more. But we also know that this year will be one of the hardest hit in terms of the rising cost of living.

“At Superdrug the customer is always at the heart of what we do. With this in mind, we have focused on offering quality and value to our shoppers, ensuring the beauty and health products we know our customers want and need are accessible.”

Superdrug’s recently launched ‘Members Save More’ campaign offers health and beauty card members great prices and up to 50% off RRP helping shoppers to navigate Christmas shopping wisely during this period and making gift buying more accessible.

Sharing his predictions for the Festive Season, Comins says: “Money-saving beauty bundles are expected to feature heavily amongst the best sellers as consumers look at ways to make their money stretch further this Christmas. Beauty tool and brush kits will likely continue to trend as people have gained confidence in experimenting with beauty at home since the pandemic. TV collaboration ranges, such as Ru Paul’s beauty range, are expected to do well as people buy into their favourite shows, so we have stocked up on some exciting exclusive ranges for the festive period. Premium perfumes are predicted to remain a popular gift choice, so Superdrug are bringing in new premium perfume brands to stores and online to provide customers with a wider choice for Christmas.” 

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