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Superyacht brand sees searches rise by nearly half

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Superyacht brand Burgess has seen its number of internet searches rise by 43% in just two months after appointing search and social specialists to improve its brand awareness online.

The company has risen to top five Google rankings, since it appointed search and social specialist Make It Rain in May this year.

Burgess, which specialises in selling, buying, chartering and building 40m-plus yachts, is already the market leader for superyachts, says Make It Rain’s managing director Justin Hayward. He said: “Our brief is to enable the brand to achieve the same status in online share.

“Luxury sector and premium goods are our speciality and we have a great track record in enabling market leaders to outperform their competitors through search and social.”

The aim is to increase click-throughs from organic search and pay-per-click, and tactics include a strategic link-building campaign in luxury forums and social channels, to build a strong foundation for future activity.

Lucy Thornton, marketing manager at Burgess, says: “Our brand attracts a select group of international clients that are increasingly searcing online for specific, luxury goods and services. It’s critical they are able to locate us quickly and easily within their search category.

“We’re really pleased with the SEO results to date and looking forward to expanding the breadth of our online activity to focus on establishing Burgess as the number one superyacht brand for online share in the longer term.”

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