Pink Boutique says it’s now going to use bags made from sugarcane in a bid to "decouple packaging from finite fossil and reduce CO2 emission."
The pureplay says it’s the first company within its sector to stop using polythene mailing bags. The decision was triggered after it saw an increase in customer orders. It plans to introduce the new bags later in the month, coinciding with a redesign of the pureplay’s bag to keep up a glamorous look.
Keen to source a sustainable solution, Pink Boutique will make the switch to Duo’s GreenPE 100% recyclable bags. it says since they are chemically identical to polythene bags which means they can be recycled in the same way. As well as being renewable, sugarcane captures and stores CO2 from the atmosphere as it grows.
“The use of GreenPE avoids the need for plastic produced from finite fossil fuels which, as we know
is a limited source. Plus, as the sugarcane grows it captures and stores CO2 from the atmosphere,
helping to reduce greenhouse gas emissions," says Anthony Brimelow, commercial director at Duo UK.
“This new material has the potential to have a significantly positive effect on the packaging industry from both a sustainability and a CO2 emissions perspective," says Alice Hall, owner of Pink Boutique.
“Having seen the positive environmental impact that the 5p charge for single-use carrier bags has
had on the high-street, we were keen to find a mailbag provider that would help us with our goal of
using resources sustainably.
“We are extremely proud to be working with Duo to become the first pureplay fashion retailer to
offer our customers a mailing bag made from a renewable source. We hope that other companies
quickly follow suit as we come together to tackle this fundamental issue.”
Earlier this week, Leading Top500 retailer in RetailX research, Morrisons said that it’s replacing plastic bags with 100% recyclable brown paper bags in its fresh food aisle in 494 stores. The retailer promises to complete the roll-out by the end of the summer.
In April this year, Top500 Elite retailer, M&S signed up to a sustainability campaign, WRAP Plastic Pack to make its packaging "widely recyclable" by 2020.
In January, Iceland, Top250 retailer Iceland promised to eliminate or drastically reduce plastic packaging of all its own-label products by the end of 2023.
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