Swarovski has introduced a social media Wish List to its website, enabling visitors to the site to share links to the items they’d really like to have across their social media sites.
The Wish List, created for the jewellery manufacturer and retailer by Stockholm and Amsterdam-based creative agency Perfect Fools, can be set to appear on Facebook Walls ahead of birthdays, Christmas, Mother’s Day, and anniversaries. Visitors can also access the Wish List through links in Swarovski’s Facebook product posts, as well as through its Twitter, Google+ and Pinterest presence.
Those who choose to buy through the list follow a link to Swarovski’s ecommerce site in order to complete the purchase. The feature also extends to mobile, allowing users who access the list via their smartphone to find the nearest store in order to buy it in person.
