Hermes UK is rebranding as Evri, with a new logo and brand identity being rolled out across all its locations, vehicles and ParcelShops.
The brand will be launched through the company’s first TV advertising campaign which debuts at 8.15pm on Friday 18th March, during the Coronation Street centre advert break.
The new brand will see a significant investment in customer service, including the opening of a fully UK-based customer service team and the addition of 200 experts who will be based in local depots, closer to where potential issues are. The company will also upgrade its chatbot and release more phone lines for customers who prefer to speak directly to someone.
Martijn de Lange, CEO at Evri (formerly Hermes UK) said: “This rebrand follows significant investment and two years of dramatic growth which has resulted in our entire business going through a major transformation programme. It is more than just a name change – it is a statement of intent of our commitment to leading the way in creating responsible delivery experiences for ‘Evri one’, ‘Evri where’.”
As well as the rebrand Evri has also announced that it is to auto-enrol its self-employed plus (SE+) couriers who make up 85% of the network, into a pension by the end of this year.
It says that the move is a UK logistics industry first and represents a £7 million plus investment each year in the earnings security of its SE+ couriers. Following discussions with the GMB Union, ‘Evri’ will also be introducing the right to maternity/paternity leave for all SE+ couriers with effect from March 2022.
Stephen Timms MP, chair of the House of Commons Work and Pensions Select Committee said: “This is a huge step in the right direction and will help thousands of couriers plan for retirement.”