Taxi app Hailo rewards 20millionth customer with cake and a cuppa

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Hailo, the world’s favourite taxi app that enables people to hail and pay for a cab with just two taps, celebrated a landmark occasion in Manchester this weekend with the world’s first Cake and Cuppa cab service.


To create a special welcome for its 20 millionth passenger, Hailo commissioned an artist to turn the backseat of a cab into the quintessential British front room, complete with sofa style seats, radio, slippers and the morning papers. The cab pulled up in Manchester Piccadilly station and laid on tea and cakes for passengers.

No fares were taken, and instead Hailo donated £1000 to local charity, Forever Manchester, which helps people improve the quality of life in their neighbourhoods across Greater Manchester by supporting local projects.

Russ Hall, Hailo co-founder, commented: “Hailo is a British start-up success story, and we wanted to thank our customers with something that reflects our roots. What better way than with the quintessential British tradition of a brew and cake? We’re so chuffed to reach 20 million passengers, and love that we could celebrate the milestone in Manchester, the latest city in which we’ve launched.”

Bob Azam, one of Hailo’s driver partners and a Manchester cabbie for 10 years, adds, “I was so over the moon to have my cab transformed for the occasion, I might not change it back. It was a great way to celebrate our British heritage and customers loved it.”

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