Asda is using a machine-learning powered order management system (OMS) as it restructures its multichannel services around the customer experience.
The UK supermarket started working with Blue Yonder last year on a digital transformation of its business. Now it has selected its Luminate Commerce solution, including OMS microservices, to process orders faster while offering customers up-to-date visibility of its inventory and choices about how to take delivery.
“Omni-channel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey,” says Carl Dawson, chief information officer at Asda. The supermarket is to use Blue Yonder’s OMS microservices across its grocery, clothing and general merchandise business. Last-mile delivery will be optimised via delivery and fulfilment platform Bringg, which supports home delivery and in-store collection as well as fast delivery services.
“Asda is leading a game-changing retail transformation focused on customer centricity, from first to last mile,” says Gael Ramaen, vice president, commerce, Blue Yonder. “We are very excited to extend our relationship with Asda into an area where we are connecting ecommerce with a true omnichannel landscape. Our modern OMS microservices are engineered to scale, perform and operate under the highest volumes seen on the market. Our OMS microservices, SaaS native, API-first components leverage the latest technology and engineering to speed up our clients’ transformations. We believe that this will help Asda to continue to modernise its business and invest in customer proposition.”