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Ted Baker unveils 45% rise in ecommerce sales

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Ted Baker this week reported full-year ecommerce sales of £53.5m, 45% up on the previous year. Online sales now account for 15.4% of retail sales, up from 12% at the same time last year.

Fast growth at home and abroad underpinned the fashion retailer’s growth. Ecommerce, said the retailer, benefited from continued investment in its platform in areas. That investment continues through improvements to design, performance and personalised content, such as local content for European customers. A first language-specific website is to be launched in Germany, sitting alongside international websites that serve the US, Canada and Australia.

The rise came as Ted Baker turned in full-year sales of £456.2m, 17.7% up on the £387.6m reported at the same time last year, with retail sales of £348.4m 13.5% up on last time, while wholesale sales grew by 33.6% to £107.7m, and licensing by 23.3% to £14.4m. Pre-tax profits came in at £58.7m, 20.3% ahead.

Chief executive and founder Ray Kelvin said he was pleased with strong progress in the development of Ted Baker as a global lifestyle brand. “We have again traded very well – despite an uncertain backdrop in some of our markets – which is testament to the strength of the Ted Baker brand as well as our unwavering focus on quality, design and attention to detail.”

“We have further developed the brand’s presence across international markets including first store openings in Amsterdam, Azerbaijan, Hawaii, Mexico and Qatar, and we have new openings planned across our markets in the year ahead.”

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