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Tesco picks Reevoo for customer reviews

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Tesco Direct is to add customer reviews to its website and has signed a deal with Reevoo to manage the service.

Reevoo runs customer review services for more than 60 British businesses including DSGi International and Vodafone.

“We view customer reviews as an essential component of our proposition to shoppers,” said Charlotte Tookey, senior marketing manager at Tesco Direct.

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