Close this search box. to use Clubcard data to target third-party advertising

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Tesco is working with Dunnhumby, the marketing group behind Tesco Clubcard, to integrate highly targeted third-party advertising across when the company’s new-look site launches next year.

Jean-Pierre Van Lin, head of markets at Dunnhumby, explained to NMA that, once a Clubcard holder had logged in to the website, data from their previous spending could be used to select advertising of specific relevance to that user:

“We’re looking to leapfrog everyone else and move into an area that is far more targeted, based on purchasing data over a long period of time,” he said. “It’s about providing an understanding of what people are looking for, and, in turn, giving a far richer shopping experience.”

He added: “A simple example might be a supplier of cat food products. It’s very effective for it to communicate only to those people that only have a cat, rather than to people we know only have a dog.”

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on