The fifth episode of the Retail MediaX podcast sees Paul Skeldon sit down with Jayesh Rajdev, controller of advanced advertising at ITV, and Kate Hopkinson, media director at SMG, to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming platform – brings to the party.
“The nature, shape and opportunity in TV advertising has grown substantially, particularly in the digital space over the past 10 years as formerly ITV Hub transformed into ITVX,” explains Rajdev.
“The volume of our viewing that is now delivered via our streaming platform ITVX is considerable. That brings an incredible opportunity for scale of advertising.”
Listen to the full episode here:
Every fortnight, Skeldon is joined by a host of experts from across the retail media ecosystem for a look at what leading UK retail media networks are doing; how the sector is evolving; and where it goes next.
The series, in association with SMG, sees Skeldon joined by a member of the SMG team and a special guest speaker. With previous episodes featuring Asos, Co-op and Stonegate Group.
This episode, and all in the wider series, were recorded live at Retail MediaX this June. The event will return in October, as part of the RetailX Autumn Festival, with 40 like-minded retail media leaders, from across sectors, representing a wide range of job functions, who want to be kept abreast of trends and analysis in the industry with a six-month update.
Registration is open now! With ChannelX World and SubscriptionX also returning on 09 October 2024.
Stay informed
Our editor carefully curates a dedicated Retail Media newsletter on a bi-weekly basis, filled with up-to-date news, analysis and research, click here to subscribe to the FREE newsletter sent straight to your inbox.
