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The nature of advertising is changing, says ITV in latest Retail Media podcast

Retail Media
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by Katie Searles
ITV Retail Media SMG

SPEAKER Q&A Jayesh Rajdev “collaboration between media owners and retailers has never been more straightforward”

Retail Media
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by Katie Searles
Boots ITV MediaX Retail Media Networks Speakers Tesco
Mobile holds the key to commerce right now

EDITORIAL ITV’s shoppable TV comes as consumers demand ‘connected shopping’

Editorial
by Paul Skeldon
Shoppers want to be digital and physical – often simultaneously – but with marketplaces, TV companies and start-ups all muscling in to deliver that experience, things...
Industry ITV Marketplaces Mobile Strategy and Innovation Technology TV
ITV to launch stoppable TV when Love Island goes live

ITV to launch shoppable TV content, with Boots the first retail partner

Strategy and Innovation
by Paul Skeldon
UK commercial broadcaster ITV is to launch shoppable TV, allowing viewers to discover and shop items from its programmes directly on screen. The service launches...
Industry ITV media Selling Strategy & Innovation Strategy and Innovation Technology Video
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