ITV

The nature of advertising is changing, says ITV in latest Retail Media podcast

Retail Media

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16 Sep 2024

by Katie Searles

ITV Retail Media SMG

SPEAKER Q&A Jayesh Rajdev “collaboration between media owners and retailers has never been more straightforward”

Retail Media

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11 Apr 2024

by Katie Searles

Boots ITV MediaX Retail Media Networks Speakers Tesco

EDITORIAL ITV’s shoppable TV comes as consumers demand ‘connected shopping’

Editorial

8 Jul 2021

by Paul Skeldon

Shoppers want to be digital and physical – often simultaneously – but with marketplaces, TV companies and start-ups all muscling in to deliver that experience, things...

Industry ITV Marketplaces Mobile Strategy and Innovation Technology TV

ITV to launch shoppable TV content, with Boots the first retail partner

Strategy and Innovation

7 Jul 2021

by Paul Skeldon

UK commercial broadcaster ITV is to launch shoppable TV, allowing viewers to discover and shop items from its programmes directly on screen. The service launches...