Over 20 of The Perfume Shop’s stores will offer a rapid delivery service, following a partnership with Deliveroo, with fragrances delivered in 25 minutes.
This partnership comes as the UK fragrance sector continues to grow with total sales in December 2023 estimated at over £2bn, an increase of about 9.4% compared to the previous year. New Deliveroo data revealed searches in app for perfume have increased over 300% year-on-year, showing a growing interest from Deliveroo customers for fragrances delivered on demand.
Gill Smith, managing director at The Perfume Shop, said: “Teaming up with Deliveroo is a very exciting moment for The Perfume Shop. By partnering with the UK’s leading food delivery platform, we’re taking our gifting and retail options to the next level.
“The collaboration is all about opening new avenues and making things more convenient and accessible to our customers and being able to enjoy their favourite fragrances with the same ease and speed they’ve come to expect with Deliveroo. We’re delighted to see where this partnership will take us in the future.”
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This latest partnership is part of Deliveroo’s work to expand its Deliveroo Shopping service, which launched in November 2023. The delivery firm has added several partners to its platform since its launch including Screwfix and Ann Summers, as well as working with its grocery partners to expand their non-food selection. Deliveroo’s expansion into non-food means customers can now buy everything from DIY to homeware, toys, flowers, baby items, cosmetics and gifts on the app.
Eric French, chief operating officer at Deliveroo, said: “We know people are using Deliveroo to send gifts to friends and loved ones as well as purchase fragrances for themselves so this will be an ideal partnership for our customers. We look forward to welcoming more partners to Deliveroo Shopping as we continue to expand and enhance the convenience and variety we know our consumers love.”
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