The Perfume Shop has recently implemented delivery management technology to limit personnel having to deal with issues, as well as implementing ship from store to improve efficiency and costs.
Having invested £2.5mn in automation technology at its Dunstable warehouse, which was recently profiled in the DeliveryX Warehousing 2024 report, the fragrance retailer appointed Scurri to optimise its D2C operations.
Prior to implementing the delivery management technology, The Perfume Shop’s personnel had to step in and solve unwanted delivery problems. Additionally, lack of system reliability was also a challenge particularly during Peak. While, the retailer was able to shield customers from these issues, it often came at efficiency costs within the warehouse.
“Prior to partnering with Scurri, we had three Black Fridays where we couldn’t fully process orders for the first half of the day due to system reliability issues,” explained Sean Wallis, supply chain director at The Perfume Shop.
“The average basket size at TPS is north of £20, and if the system is down during Peak it can impact thousands of orders.”
The Perfume Shop has since experienced Peaks with no performance issues. The operations have translated into faster shipping times, with shipments “out on time” rising as high as 99.2%.
Wallis, added: “Our new system has enabled us to get a reduction in packaging of 40%. Smaller packages means more orders can fit on fewer trucks. Thanks to the speed of Scurri, we can get orders processed quicker meaning we’re shipping more products, faster, and more sustainably.”
Furthermore, it has recently begun shipping from store with products ordered within Northern Ireland being shipped from an in-country store if possible, rather than the Dunstable warehouse. This process has reduced emissions and enhanced profitability as it has maximised sellable inventory by an estimated 10% with approximately 18% of all orders now shipped from store.
The Perfume Shop now also provides delivery options at checkout – including delivery or click and collect – helping its Trustpilot ratings to improve, with a large volume of customer reviews consistently complimenting the delivery experience. It has also signed up for Scurri Track Plus, the post purchase communications tool that helps retailers take control of the customer delivery experience.
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