Comfort footwear brand, Hotter Shoes is improving customer experience and engagement through a partnership with True Fit, yielding a rise in average order value, basket...
Direct-To-Consumer (D2C) online purchases increased by +17% year-on-year (YOY) as behavioural shifts, formed in response to the Covid-19 pandemic, remained entrenched throughout 2021, data reveals
The rise in international direct-to-consumer (D2C) purchases in the last six months has been led by millennials, with reduced access to stores during...
More than half of millennials have purchased goods directly from international brands in the past six months, building on shopping habit that started in lockdown
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