The complexity of the digital multi-channel world has necessitated the rise of automation technology to deal with the growing need to synchronise and personalise message across an ever widening spectrum of consumer touch points.
However, the rush towards automation and AI to handle marketing heavy lifting has been observed by some commentators as contributing to the decline in influence and loyalty that many brands are able to engender with their customer base and link it to a loss of creativity, originality and understanding of what is important when it comes to influencing consumer action.
In this webinar, we embark on a journey back to the basic marketing fundamentals. Mark Ash, CEO of Pure360 will discuss what digital marketers need to prioritise if they are to drive influence with their consumers.
- SMART planning – campaign prioritisation on creating influence
- Emotional vs. Rationale – how consumers make decisions
- Personalisation tactics that drive action
- Messaging hints and tips that create influence
With 20 years’ experience in digital marketing technology, Mark has held a number of senior leadership roles within the MarTech industry. He started his career at DoubleClick during the early days of digital advertising and has also led the growth of a number of other digital marketing businesses.