Retailers this week set out their plans to adapt to a fast-evolving shopping environment. Supermarkets Asda and Sainsbury’s both set out their approaches for a future in which consumers shop differently. Amid falling sales in the grocery sector, both emphasise the need to invest in online shopping.
Burberry also noted the change in shopper behaviour, in its half-year results, painting a picture of customers who move more freely between channels. Online growth is also reflected in figures out this week from Ted Baker and New Look .
Meanwhile, we also report on how Mastercard and Visa are planning to make online payments easier for a world in which consumers buy using mobile devices.
Our guest comment, then, is a timely one. It comes from Nick Peart of Zendesk , who advises on delivering omnichannel in a new age of customer amplification.
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