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The Whisky Shop launches new website

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The Whisky Shop has launched a new retail website.

The new digital platform aims to translate The Whisky Shop’s bricks and mortar flagship store experience into the online world, helping shoppers learn about whisky. The emphasis is on high-quality imagery and “cinematic” video on a site designed to appeal to whisky novices and connoisseurs. Features include a whisky knowledge bar, video tastings and access to distillery managers, and its Whiskeria magazine.

Andrew Torrance, managing director of The Whisky Shop, said: “Our vision for the new was to take online whisky retailing to a new level through providing an unprecedented level of knowledge to consumers in an accessible way, replicating the experience offered in our physical retail stores and unlocking the mystery of whisky.

“The visual and experiential quality of the website, including the brand-led videography and our whisky knowledge bar, have been designed with providing an interactive and engaging user experience at the forefront of mind.”

The Whisky Shop, a specialist retailer that sells only whisky, transacts through 22 stores and online.

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