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The Yards launches geotagged 12 Drops of Christmas campaign to drive footfall

As physical retailers strive to drive footfall this Christmas, retailer area The Yards in Covent Garden in central London is using geotagging to offer logged in shoppers rewards for shopping in the area.

The 12 Drops of Christmas will be the first time that a retail client has used a Landmrk-powered experience to host a multi-brand retail competition. ‘Landmrk’ will only recognise visitors to its website who are geographically located within a specific proximity of The Yards. Those who have scanned the QR codes around the site will be directed to a dynamic map showing the location of the retailers and restaurants that are taking part. 

These include big names, such as Hawksmoor, The Conduit, Clarendon Fine Art, Bill’s, Dishoom and more.

The Yards bills itself as a cutting-edge hub for innovation in culture and retail, hosting exclusive experiences through a collaborative community of shopping and dining destinations in the heart of Covent Garden. It offers unique fashion, beauty and lifestyle shops as well as an array of restaurants, including Lahpet and Temper. 

Lynne Henderson, Marketing and Community Manager at The Yards, explains:  “This is a world first in retail and we’re so excited to have its premiere here at The Yards. Christmas is tough for many as it is, so we’re hoping this pioneering tech can help spread some joy for both consumers and occupiers in a time where it’s especially needed right now. Everyone who visits has an equal chance to win and be involved in something that’s never been seen before in this context. All you have to do to take part is be there.”

Hotspots will appear each day at different partner retail and restaurant locations, with the offers, discounts and competitions only available to people that physically visit these locations when the competition is open.

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