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American Eagle Outfitters changes up in-store experience with interactive fitting rooms

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American Eagle Outfitters revamping the in-store experience
American Eagle Outfitters revamping the in-store experience

Change for the better: American Eagle Outfitters brings digital into its flagship changing rooms

American Eagle Outfitters is looking to meet the changing needs of shoppers and elevate in-store experiences with an interactive fitting room.


Launched in several American Eagle flagship stores around the United States, including Boston, Las Vegas and San Francisco, the technology – showcased at NRF next week – uses Alia’s kiosk software to allow shoppers to scan items on an iOS device and immediately see what is available in other sizes, request other sizes and styles, receive product recommendations, view running cart totals, email information to themselves or potential gift givers and more—all without ever leaving the fitting room.


Store associates also receive notifications and can quickly deliver any other pieces the shopper wants to try on.


“We recognize the way our customers shop is constantly evolving,” explains Dave Repp, AEO’s Chief Technology Officer. “We are dedicated to embracing innovative technologies that can address their needs, and by partnering with Aila Technologies, we’ve been able to provide an enhanced fitting room experience, while empowering our store associates to better serve and connect with our customers.”

Vision of the future? The changing room of the future will be digitised
Vision of the future? The changing room of the future will be digitised

In addition to providing an all-in-one solution delivering an intuitive user experience, the technology also addresses concerns such as device security, loss prevention, customer privacy and ease of integration. With Aila’s proprietary technology, AEO is creating an exceptional customer experience, while gaining invaluable insight into shopping behaviours.


“Forward-thinking retailers like AEO that actively listen to their customers’ needs are readily embracing digital transformation—both online and in-store,” adds Aila CEO Jason Gulbinas. “Aila products help retailers deliver digital experiences in-store that better engage today’s tech-savvy consumers. We are thrilled by the results we’ve seen in American Eagle stores to date, and we’re excited to continue working with the AEO team to elevate customer experiences in brick-and-mortar retail and drive business results.”

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