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Homebase adds PayPal, Apple Pay and more to its revamped website to drive seamless shopping

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Homebase: new website and more ways to pay
Homebase: new website and more ways to pay
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Homebase partners with Checkout.com for online payments as it inspires shoppers with new website

Homebase.co.uk has further enhanced its new website, by offering an even wider range of payment types and options in a bid to make it even easier to use.

 

The home and garden retailer has partnered with Checkout.com, a leading payments service provider as part of its ongoing strategy for creating a seamless shopping experience for customers.

 

Homebase.co.uk, offers over 35,000 products for the home and garden, revamped its site in March this year to offer inspiration, expert advice and flexible payments. New ’before and after’ makeovers have been added to show how Homebase products can come together to refresh unloved spaces. ’Shop the look’ content will also mean that customers can get everything they need to recreate the latest trends in their own homes in just one click. Now the company is adding a wider range of payments to enhance ‘shoppability’.

 

Using the Checkout.com cloud payments platform, Homebase will now be able to accept all the usual payment tools, plus PayPal, Apple Pay and Google Pay, increasing choice, convenience and flexibility. Checkout.com’s proprietary technology also offers the most comprehensive data and reporting suite on the market. It provides the best acceptance rates and reduces declined transactions to drive revenue growth – empowering companies to seize the eCommerce opportunity.

 

Dave Elliott, Commercial & Marketing Director at Homebase explains: “Our new website offers customers more ideas and inspiration to help them turn their ideas into reality, and partnering with Checkout.com makes shopping even easier for our customers with a wide range of payment options.”

 

Moshe Winegarten, Senior Vice President at Checkout.com adds: “Homebase has transformed its website to offer a seamless shopping experience for their customers. We’re proud to unify that experience with a frictionless checkout process, offering a comprehensive suite of payment methods and the tools to enable an optimisation of acceptance rate to unlock more value from every transaction.”

 

With pandemic-related restrictions seeing consumers spend more time at home, UJK consumer appetite for renovating and improving their homes and gardens has soared. Shoppers are turning to eCommerce sites to find the products they need: online sales of paint grew 47% year-on-year in 2020, while plants, seeds and bulbs saw a 48 percent increase.

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