Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Mobile Black Friday traffic overtakes online...

Linked InTwitterFacebookeCard
Mobile Black Friday traffic overtakes online...
Mobile Black Friday traffic overtakes online...
This year’s Black Friday saw traffic to retailer sites coming from mobile overtake that from PCs, accounting for 55% across the day, as workers took advantage of mobile to shop for deals while at work. data from Peerius, a personalization company reveals.


Calculating the data from its client transactions on Black Friday – which includes leading retailers such as Topshop , Topman , The White Company , notonthehighstreet.com and Superdry – Peerius data shows that online traffic overall also increased by 50% over Black Friday 2013, leading to a 133% growth in revenues. Breaking down the mobile device traffic, smartphone (34%) traffic was higher than tablet (21%) demonstrating the importance of mobile as consumers are ‘always on’.

Yusuf Rahman, Head of Analytics and Optimisation, Peerius, explains that: “As Black Friday coincides with the last paycheck before Christmas, shoppers want to ensure that they buy their presents at the right time, on the right device and for the right price.

“While there were several reports of website outages from leading high street retailers, with the spike in mobile traffic listed as a reason. Despite this, our data shows smartphone users are then most likely to complete their purchase on a different device. However, as they enable consumers to be ‘always connected’, retailers need to take this opportunity to become ‘mobile first’ to keep up with consumers’ growing appetite for searching, shopping and sharing.”

Linked InTwitterFacebookeCard
Add New Comment
You must be logged in to comment.

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter