Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Monsoon Accessorize launches digital campaigns designed to reflect today's customer journey

Linked InTwitterFacebookeCard
Monsoon Accessorize launches digital campaigns designed to reflect today's customer journey
Monsoon Accessorize launches digital campaigns designed to reflect today's customer journey
Monsoon Accessorize today launches its first digitally-focused seasonal campaigns, in recognition of a customer journey that is now driven by online, social and mobile.

The multichannel fashion retailer, which trades through Monsoon fashion stores and Accessorize accessories stores as well as online, has developed crosschannel autumn/winter campaigns for each retail brand.

John Browett, Monsoon Accessorize chief executive said: “The launch of Swoon and Three Decades of Acccessorize mark a step-change for the marketing and digital commerce strategy of the Monsoon Accessorize retail group. Due to a marked shift in consumer behaviour there is an increasing appetite for an editorial approach that works alongside the shopping experience. The launch of these campaigns brings both brands back to the forefront of fashion retail.”

Swoon for Monsoon, created by Rockabox Studios, is a digital ezine with editorially-led content designed to work seamlessly across web, tablet and mobile. Users can buy direct from Swoon content that includes video, Vines, interactive features and fashion shots, and can be distributed and shared across consumer platforms. Initially it is syndicated across YouTube and Facebook.

Tori Chilcott, co-founder and chief executive, Rockabox Studios, said: “It’s amazing to be working with such a great team on a campaign where we are using creative to inspire and technology to deliver.”

Three Decades of Accessorize, created by Digital Natives, is a campaign including a fashion film shot in the style of a music promo, Instagram video, and an interactive digital gallery showcasing the brand’s history.

Alistair Fitch, founding partner at Digital Natives, said: “We are really excited to be working with such an established high street name to embrace digital content at such a key milestone for the brand.”

Linked InTwitterFacebookeCard
Add New Comment
You must be logged in to comment.

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter