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Pets At Home commits to next generation customer engagement across all channels based around mobile

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Pets At Home: bringing online and offline together with mobile
Pets At Home: bringing online and offline together with mobile
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Pets At Home continues to use mobile to join up customer experience across stores and online as it looks to the post-lockdown future

Pets At Home continues to become one of the most mobile-centric bricks and clicks retailers and is driving ahead with using mobile to offer a unified customer experience with adoption of a microservices-based Saas platform to drive retail operations and customer engagement.

 

Working with retail tech company Aptos, the UK’s leading pet care retailer is looking to further drive its move into delivering an immersive and unified customer journey across store and online, via mobile. To help do this, Pets At Home will deploy the Aptos ONE Store Commerce mobile selling application.

 

Aptos ONE Store Commerce puts cloud-based commerce in the store without either the overhead of in-store servers or the risk of a cloud-only deployment model. And through its microservices architecture, it will take Pets At Home into a new age of delivering truly agile and innovative customer experiences.

 

“Pets At Home continues to invest in a digitally-enabled store of the future to offer pet owners the ultimate destination to shop, learn and access the resources they need to be the best possible pet owner,” says group CEO of Pets at Home, Peter Pritchard.

 

Pets At Home group CIO, William Hewish, picks up the story: “To bring this vision to life, we are setting our retail colleagues free to serve and empowering them with the most advanced mPOS and customer engagement solution on the market today. We’re giving our colleagues access to comprehensive information in the palm of their hands so that they can serve pet owners seamlessly – everything will be viewable, from a customer’s order history to product information to stock availability – we will elevate convenience, consultative service and a personalised approach for every Pets At Home customer and their pet.”

 

As an Aptos customer since 2007, Pets At Home currently runs the Aptos Store point of sale solution across its estate. The Aptos ONE platform will augment and extend its existing Aptos Store capabilities, while advancing Pets At Home on its journey to modernise and unify its technology foundation with API-driven architecture and the cloud.

 

“With an estimated 40% of UK households owning a pet, Pets At Home has done a remarkable job in establishing itself as the UK’s leading pet care business,” says Aptos CEO and culture leader Noel Goggin. “With the Aptos ONE retail experience platform, Pets At Home can unify services across every touchpoint, through the cloud, and on mobile devices – which is a powerful and differentiating addition to their already world-class customer engagement offering.”

 

The retailer, ranked Top50 in RXUK Top500 research, saw full-year revenues pass £1 billion for the first time, with omnichannel sales growing by 27.8%, in 2019.

 

Founded in 1991, Pets At Home provides pet owners with everything they need to be able to look after their pet – from food, toys and bedding, and grooming services, to first opinion veterinary care and world-class specialist veterinary hospitals. As the UK’s leading pet care business, Pets At Home sells its products across its 450+ stores as well as its online business.

 

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