THG Fulfil upgraded 4.2 million standard delivery orders to next-day delivery in 2023, due to its warehouse automation roll out.
The fulfilment and courier management service of THG Ingenuity has added a fleet of Geek+ goods-to-person robots at its facility in Warrington. The robots are designed to improve warehouse performance, enabling faster delivery times and higher customer retention.
THG Fulfil’s average delivery time has been reduced to just 1.45 days in the UK, which has driven a 4% rise in customer retention rates.
Now approximately 50% of total customer orders globally are handled by automated systems. Real-time data analytics have also played a role in THG Fulfil’s operational strategy, enabling the identification that 27% of UK consumers shop online between 10pm and midnight.
This insight has led to the extension of cut-off time for Next Day Delivery orders to 01am. THG Fulfil is the only online brand or retailer in the UK providing such a late cut-off for next-day deliveries.
The robotics rollout enables THG Fulfil to support palletised items of any size through its automation solutions, pushing 95% of all units sold through a form of automation within its fulfilment journey. With this investment in Warrington adding to THG Fulfil’s existing automation capabilities at its 780,000 sqf ft ICON facility in Manchester.
Additionally, the collaboration believes artificial intelligence (AI) and automation technologies will drive advancements in warehouse efficiency.
Tom Killeen, COO, THG Ingenuity commented: “THG Fulfil’s investment in AI and automation is not just about improving efficiency; it’s also about redefining what’s possible in e-commerce logistics. In a rapidly evolving e-commerce landscape, the demand for hyper-efficient and reliable operations is more important than ever.
“THG Fulfil is poised to disrupt and redefine the future of warehousing and logistics, by understanding the needs of the end consumer and delivering high-quality, laboursaving services to clients and setting new standards in the industry.”
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