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THG Ingenuity taps PwC to improve customer experiences online

The Hut Group

THG Ingenuity has partnered with PwC to help brands design, build and run immersive customer experiences online.

The partnership has been launched to help businesses across different sectors to access technology through the direct-to-consumer (DTC) spectrum.

As a result, the international professional services brand will lead the business strategy, research and design of the businesses’ ecommerce platforms. with THG Ingenuity providing technology and operations.

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“We are delighted to form a strategic alliance with PwC that helps brands create engaging and relevant commerce experiences,” THG Ingenuity CEO Vivek Ganotra said.

“By bringing together PwC’s strategic and creative experience with Ingenuity’s proven ecommerce platform capabilities, our alliance will give in-house teams a launchpad to transform their digital operations whilst ensuring that the customer experience and customer-brand relationship remains at the heart of the purchase.”

PwC UK experience consulting and marketing transformation leader, Tom Adams added: “As ecommerce becomes an increasingly critical channel for client growth.

“We look forward to combining our deep industry, strategic and creative expertise with Ingenuity’s powerful ecommerce technology and operations to help brands reduce costs, grow revenues and improve customer engagement, satisfaction and loyalty.”

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