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Thomas Pink implements global e-voucher system

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Luxury shirt seller Thomas Pink has gone live with a completely digital voucher issuance and redemption solution from Eagle Eye, launching e-vouchers across its UK, European and US markets in multiple currencies. The solution enables a reduction in production and handling costs, improved insight into usage and redemption and provides an innovative and enhanced customer experience in buying and redeeming vouchers.

The project involves the delivery of a separate website for each of the three geographical regions in the appropriate currency denominations, allowing individuals to purchase digital vouchers online for themselves or as gifts for others. Customers can opt to have unique gift codes delivered via SMS text (UK and Europe) or email (all regions) instantaneously or at a future date (for example to arrive on a birthday or other special occasion).

Vouchers can be paid for via normal card payment methods or PayPal, which is fully integrated into the Eagle Eye platform. Vouchers can be fully or partially redeemed online through the Thomas Pink e-comm site ( or in store at the point of sale. To provide a consistent customer experience existing unredeemed plastic vouchers have been added to the system so that on redemption customers will get the same enhanced experience.

The Eagle Eye solution provides a secure solution for voucher issuance and redemption that eliminates fraud. Other benefits include complete financial management information and a full management platform for monitoring email and text non delivery and the seamless management of refunds.

Nadine Sharara, Head of ecommerce, Thomas Pink explains: “The launch of our new digital voucher platform is just the first step in moving to a complete omnichannel solution for vouchers & personalised offers that delivers a superior customer experience. We are already seeing cost savings and high adoption rates of digital vouchers across all markets”

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