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Two fifths of Britons never pay for apps, because “they aren’t worth it”

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New research from the UK discount site has revealed that two fifths of Britons never download paid-for apps on their Smartphone or tablet device, with the majority refusing to pay for them because they don’t think they are worth it.

It would appear that many people are keeping a tight hold on their purse strings when it comes to apps, as some new research from the UK’s leading discount site has revealed that two-fifths of Britons never download paid-for apps on their Smartphone or tablet device.

The survey polled a total of 2,611 people from across the UK, all of whom owned a device on which they could download applications; as part of research into the download habits of people in Britain. All respondents had downloaded apps in the past 6 months. Respondents were initially asked how often they paid to download apps, to which 41% said ‘never’. 32% said that they only did so occasionally, whilst 27% said that they did so regularly.

Those who said that they never paid for apps were asked to explain why this was the case, to which the majority, 53% said that they didn’t think that they were ‘worth’ it. However, 29% explained that they simply ‘couldn’t afford’ to pay for apps.

The respondents who said that they would occasionally pay for apps were asked what type of apps they would be most likely to pay for, to which the top answers were as follows. Respondents were allowed to choose more than one answer.

1. Social Networking Apps – 71%

2. News Apps – 64%

3. Games – 59%

4. Sport/Fitness Apps – 57%

5. Food/Recipe Apps – 51%

Those who said that they did pay for apps were asked to state how much, on average, they paid for apps each month; to which the average answer was ‘£5.20’.

Mark Pearson, Chairman of, had the following to say about the results: “It was quite interesting to see how many people don’t actually pay for apps. They can seem quite expensive at the time, but when you consider that some are just 69p, it’s not all that much in the grand scheme of things!”

He continues: “The number of free apps available is quite high, and the majority of these are actually of a really great quality, it just depends if you want to put up with adverts popping up all the time or not getting the full version. It’s definitely worth reading the review on paid-for apps before you choose to download, especially if they’re at the pricier end of the scale.”

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