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UK beer club Beer52 launches entertainment-packed online party for UK’s digital Christmas

Drinking and surfing: Beer52 is going to try a virtual party

Beer52, the UK’s largest craft beer club, is offering a very ‘2020’ alternative to the traditional Christmas party this year, with two evenings of high-octane, live, online entertainment, plus 24 top-rated beers in the comfort of customers’ own living rooms. 

The Cyber Fest Christmas Party – which features music, comedy, short films and celebrity cameos galore – is pitched at individuals, adult families and businesses looking for a socially distant night of beery fun.

Cyber Fest Christmas Party runs over two nights, 6pm to 10pm on Friday 11th and Saturday 12th December, with tickets costing £34.99 per night (12 beers), or £64.99 for a weekend pass (24 beers), under a special early-bird deal. Business customers and groups of 10+ will also get access to a private room in Beer52’s ‘Cyber Alley’ virtual video bars, while regular customers can log into one of the public rooms to chat with other craft beer fans.

James Brown, co-founder of Beer52, explains: “We all miss a good party, particularly at this time of year, so we’re going to bring the festive fun straight into people’s homes. The line-up of beer and entertainment we’ve put together is our best yet, and the perfect way to get together with friends, families and colleagues to mark the end of a very strange year. Kitchen dancing is optional, but definitely encouraged.”

The party follows three hugely successful Cyber Fest weekends earlier in the year, which have attracted more than 65,000 beer lovers and garnered something of a cult following. As ever, hosts Richard Croasdale and Doug Garry will be joined by some of the UK’s most respected craft brewers, including Brew by Numbers, Siren, Overtone and Full Circle, to discuss their beers live.

There’s also a serious side to the evening: as the hospitality sector continues to struggle under Covid restrictions, Beer52 has become many breweries’ largest customer.

“We realised the most meaningful thing we could do for our brewing friends was to put more business their way,” continued Brown. “We do that through our regular monthly subscription boxes, special one-offs like our advent calendar, and through fun events like this. Cyber Fest Christmas Party is an opportunity to put some festive cheer into the pockets of our brewing heroes, while having a lot of fun in the process.”

Tickets are available at

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