iPhone, Android and iPad retail app transactions between 21st of November 2014 and the 4th of January 2015 were up 40% on the same period last year, as shoppers increasingly became mobile.
So reveals figures from NN4M, a leading Edinburgh-based mobile apps specialist that works with some of the biggest retailers in the UK including River Island , Debenhams and Mothercare .
Delving deeper into their figures, NN4M saw a 250% increase in Android app sales and a 37% increase in iPhone app sales over the same shopping period. When comparing sales overall for 2014 compared to 2013, NN4M found that Android showed by far the strongest growth with a 206% increase in like-for-like sales, while iPhone grew by 67% and iPad grew by 58%.
“While many retailers have reported overall sales dips compared to 2013, we’re thrilled to see a significant increase in native mobile app sales through the Christmas shopping period,” said Carolyn Burnett, CEO of NN4M. “We expect 2015 Christmas sales to be even more mobile-driven.”
These statistics correspond with industry data from Flurry and ComScore that shows more purchases were made using smartphones over the Christmas shopping period than ever before.