Close this search box.

UK set to splurge £38m buying stuff through mobile during World Cup

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

The impending World Cup Finals in Brazil will see some £38 million being spent through mobile in the UK, if England makes it to the second stage, according to research from If the team make it to the finals, that number is expected to jump to £79 million.

So £38million it is then.

Internet retailers are also expected to do well during the World Cup as fans take advantage of home delivery to avoid missing any of the action. In fact, fans are set to spend an additional £174.71 million online by the second stage, increasing by 110% to £367.49 million if England make the final. Mobile sales are expected to make up 21.5% of online sales.

Combined, mobile sales will make up 21.5 per cent of the predicted £38m which will be spent online during the tournament if England make the top 16 (£79m if they make the final), or 2.9 per cent of the total £1.3bn (£2.6bn if they make the final). VoucherCodes estimates that every goal scored by the England team is worth £198.5m for retailers and the leisure industry.

But this is part of a much larger spend around the festival of football (carnival of kicking?). According to vouchercodes, the upcoming tournament will trigger a £1.3bn spending frenzy if England make it through to the second round.

Over 23 million fans will splash out on everything from new TVs, sportswear and drinks to celebrate according to an independent report by, which also reveals happy fans will blow a staggering £2.58bn at shops, pubs and restaurants should the Three Lions make it all the way to the final.

Every goal scored by the England team will trigger a £198.5m spending frenzy in shops, pubs and clubs as fans buy sports memorabilia and food and drink to get into the spirit and cheer on the national team. With just 5,000 people expected to fly out to Brazil to watch their team, £165.3m of this will be spent in the UK, as fans celebrate on home soil.

The biggest spend will be on food and drink to enjoy at home, as people get into the spirit with garden parties and barbeques during the evening matches. £508m is set to be spent if England emerges from the group stage, with £280m of this to be splurged on drinks, as footie fans stock up on refreshments to toast their team’s success. This figure will rise to over £1bn (£1,041m) should England make it to the final.

“As excitement for the 2014 FIFA World Cup reaches fever pitch, UK retailers can expect to see a huge boost to sales,” says Claire Davenport, Managing Director, “More than 23 million fans will celebrate England’s successes by heading to the pub, upgrading to the latest TV, or buying England memorabilia. Pubs, clubs and shops are putting some great offers on for footie fans to take advantage of.”

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on