The majority (82%) of UK consumers will choose the convenience of home delivery when given the choice, according to new data.
This preference shifts when delivery fees come into play. When home delivery comes at a cost and a collection point offering is free, nearly 62% of shoppers opt for the latter, compared to just 38% who are willing to pay for home delivery.
Additionally, the Sendcloud study found 59% of consumers cite lower shipping costs as a major factor in opting for OOH delivery.
While, 80% of UK shoppers believe that shipping costs should be lower, or even free, when selecting parcel lockers or service points. For a £50 order, UK shoppers are willing to pay £4.15 for home delivery, but only £3.32 for out-of-home delivery.
“While cost savings are a major driver for consumers, they also represent a significant opportunity for retailers,” explained Sabi Tolou, co-founder at Sendcloud.
“Shipping to parcel lockers or service points is generally more cost-effective than home delivery. By offering OOH options, ecommerce businesses can reduce their shipping costs, improve profit margins, and meet growing consumer demand for flexible delivery. It’s a win-win: retailers who prioritise OOH delivery at checkout not only satisfy their customers but also gain a competitive advantage in the future of ecommerce.”
Furthermore, 52% of shoppers would opt for OOH delivery more frequently if it were offered as a standard option at checkout. This underscores the need for retailers to make OOH delivery a default choice to meet consumer demand and stay competitive.
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