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Understanding emojis will bring your app to life, study reveals

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Emojis: a bit annoying, but they do offer a window into how the world at large is using the web and apps and how they view your company. And now GlobalAppTesting is offering adive on how understand emojis and their use can benefit your app.

Every year, the internet is graced with a veritable hoard of new emojis. This year’s list has brought disabilities to the fore through a collection of graphics representing the hearing and visually impaired. 2019’s emoji ecosystem isn’t entirely buried in seriousness, though. The trendiest smileys reveal that the Twitter-verse is as joyful as a storybook and equally centred on the heart. 

Emojis are a core part of the way people communicate in the modern world, so they provide insights, give you new ways to express your brand, and play an important role in app development.

So how can they help your app deployment?

The ’Smiling Face with Hearts’ emoji has only been in play for a few months, but you’d be forgiven for thinking it’s been a part of the Twitter-verse for years. It’s already passed the million mark in terms of page views, so it takes the top spot as the most popular new smiley on the web. Twitter’s top emoji remains Smiling Face with Tears, proving that you don’t need to be brand new to trend.

An emoji is worth a thousand words, so it has enough cultural relevance to play a central role in branding and user interfaces. Developers are using smileys in metadata, emoji-based games, and content text fields alike.

Twitter’s second and third most used new emojis are ’Pleading’ and ’Woozy Face’. The internet has seen enough versions of the latter to keep you occupied for a year’s worth of Saturday nights, but none are quite as out of sorts as 2019’s new offering. Despite its 350,000 page views, it hasn’t kicked ’Loudly Crying Face’ out of its number two spot. It turns out that girls and boys cry.

’Crying Face’ has as many male users as it does female, so if you need a visual representation of your app’s error messages, this one is suitably emotional. Feeling appreciative of your new users? ’Smiling Face with Heart Eyes’ has held onto its number three spot, with ’Red Heart’ following in its tracks.

The most popular new emojis of 2019 were smileys, but they haven’t unseated the old-timers that have been trending on Twitter for years. The most anticipated emojis are more diverse. The future might bring us a few furry friends, edibles, and new symbols to add vibrancy to your toolbars.

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