82% of customers say personalized customer care influences loyalty
33% of consumers globally expect brands to anticipate their needs before they arise
Understanding a customer’s journey is key for a brand to make itself relevant and front of mind to a customer at the right time in order to drive a purchase. Intent-driven marketing is becoming increasingly popular, but can be difficult to get right.
This eBook discusses in detail the changing landscape of intent-driven marketing, areas to avoid, and how to ultimately win at this newly emerging, highly personalized style of marketing.
