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Understanding INTENT: Elevating CX through intent-driven journeys and micro-moments

82% of customers say personalized customer care influences loyalty

33% of consumers globally expect brands to anticipate their needs before they arise

Understanding a customer’s journey is key for a brand to make itself relevant and front of mind to a customer at the right time in order to drive a purchase. Intent-driven marketing is becoming increasingly popular, but can be difficult to get right.

This eBook discusses in detail the changing landscape of intent-driven marketing, areas to avoid, and how to ultimately win at this newly emerging, highly personalized style of marketing.

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