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‘Abandonment to acquisition: increase mobile checkout by 33%’ Jumio

Did you know on average 66% of customers are abandoning their basket when checking out on a mobile device? In the retail industry the rate is even higher.

By minimising the time it takes your customer to fill out their card details you can see a conversion lift of 33%. Watch this talk with David Pope from Jumio and find out five tactics to reduce abandonment in your m-commerce channel.

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