New Era Cap Company are a globally recognised headwear brand selling over 50 million caps per year.
In this webinar, Susan Doogan, New Era’s Head of Direct Consumer Channels for Europe, will discuss the challenges that brands and retailers face in 2019 and how New Era approaches these.
With almost 100 years of retail experience, New Era have had to continuously adapt to drastic changes in technology and consumer habits. This webinar will look at how they effectively build their brand online and keep it fresh and relevant.
The webinar will delve into how New Era are moving beyond being a transactional brand to one that inspires and excites the end customer. After all, lifetime customer value is still one of the best barometers of an organisation’s long-term health and success.
As an early adopter of AI driven merchandising and personalisation, Susan will also cover how New Era have harnessed this technology to move beyond the hype and effectively drive customer satisfaction and real business results.
Lastly, we will look at what New Era sees as its core drivers of growth for the coming year. As they complete their move to the cloud, they will provide insight into how they prioritise opportunities and areas of focus in a fast moving and complex environment.
