Beating Apple to the punch in the UK, the Swan Centre in Eastleigh in Hampshire has become the first shopping centre to deploy bluetooth beacons. Jess Stephens, founder of TagPoints – the company that put them in place – explains how it works and its big plans for the future of contactless retail
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Inside we investigate how a sector once heavily reliant on bricks-and-mortar stores has transformed into a multichannel market.
