A welcome series is designed to introduce new subscribers to your brand, eventually leading to a purchase.
But as consumer shopping behaviours evolve, the same old approach to welcome series may not be enough to engage new subscribers and produce sales.
Cutting through the noise with a more relevant and engaging personalised welcome series and developing new best practices is increasingly important for retailers.
Join us for this session to learn about:
- Ways to use data to provide a more customised onboarding experience.
- Tactics to capitalise on user intent and capture the sale.
- Types of messages that connect with today’s consumers.
- How to address the non-converters and save the relationship.
Speaker:
Saima Alibhai
Head of Professional Services, EMEA
Oracle NetSuite
