Using behavioural insight and self-learning technology can improve the relevancy of products and offers shown to visitors, and leads to higher levels of customer engagement and greater product exposure levels.
Speaker: Andrew Fowler, UK Country Manager, Apptus
Andrew is dedicated to helping retailers develop, manage and optimise their online merchandising strategies, bridging the divide between customer expectations and the challenges presented by multi-channel retail. He firmly believes that the time has come for retailers to invest in a more scientific approach to the delivery of more engaging experiences that satisfy the demands of the modern shopper.
