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Digital transformation – The Future of eCommerce platforms – A webinar with Shopware

Every sector of our daily life is influenced by digital transformation. eCommerce as well is rapidly changing and making its way toward the future. We are faced with Buzzwords such as big data, blockchain, artificial intelligence or quantum technologies and no one actually knows which trends will prevail.

Shopware invests heavily on research and development to ensure you are prepared for the up and coming trends in eCommerce.

In this webinar we discuss:

  • The increasing number of digital trends and the influence they have
  • How ecommerce trends will shape shopping behavior in 3-5 years
  • Where you are now and the strategies needed to prepare for the future trends?
  • How to design an eCommerce platform that can cope with the challenge of a rapidly growing number of digital trends


Vincenzo Pollicino

Enterprise Relations Manager


As Enterprise Relations Manager at Shopware, Vincenzo Pollicino connects customers and partners with robust enterprise solutions that leverage growth. With a multifaceted digital background, Vincenzo has supported various startups in Germany as eBusiness Manager, specialising in SEO / SEA strategy development and implementation, project management and social media campaigns.

Vincenzo has been working actively with Shopware since 2015, acting as Project Manager for multiple projects in Germany and the Czech Republic. He joined the Enterprise Relations team in April 2018 consulting with customers and prospects on their digital transformation journey with Shopware.

Tom Robertshaw
Ecommerce Evangelist
Space 48

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