Predator Nutrition drives innovation in the fitness and wellbeing marketplace, a core supplier of protein products and health foods in gyms and online, yet the team faced their biggest challenge as the pandemic broke and retailers and gyms closed their doors.
Join Daniel Hoare, Managing Director at Predator Nutrition as he shares how they survived and thrived with their Direct to Consumer online channel.
We’ll be talking through how Predator Nutrition quickly:
– Diversified their product offering to adapt to new customer demands and gaps in the market
– Revisited their supply chains and fulfilment channels to stay nimble to changes
– Adapted their content and digital marketing strategy to win new customers
Speakers:
Daniel Hoare, Managing Director, Predator Nutrition
Grace Meldrum, Product Marketing Manager, Salesforce Commerce Cloud
Daniel has managed and transformed teams to success in multiple facets of FMCG business from sales, strategy, business development, marketing and operations. With a strong performance-based approach to business he strives to push the boundaries of the accepted norm. As well as this, Daniel is ever-pursuing to expand existing market places and break new and exciting markets whilst setting in place new trends and developing others as witnessed over the years.
