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Dunelm’s move to ‘Total Retail’: Unifying data to grow ecommerce to 40%

Dunelm is a 45-year old company that started selling surplus textiles on a market stall in Leicester, UK, and is now approaching £2bn in revenues as one of the UK’s largest homeware and textiles retailers, ranking in the UK Top500 for several years.

Join our webinar with in which we’ll consider the challenges of creating commercial value from the large-scale data available to Dunelm, looking at the four-stage approach espoused by Snowflake, their data partner, namely: Unifying data – moving beyond individual silos of customer, trading, product and operational data to an all-leader, unified and actionable resource Collaboration with data (especially with partners, suppliers and other channels to the consumer) Amplification – how to access, use and exploit additional data sources to enrich and amplify your own data Revenue-generation – turning data from a necessary cost of doing business effectively to a new source of profit Jeff will outline Dunelm’s own progress in these areas, looking in particular at the challenges of grafting a modern, digital-first channel onto optimised retail systems that are up to 30 years old.

Furthermore, we’ll look across channels, picking up on Dunelm’s CEO Nick Wilkinson’s espousal of a ‘total retail’ approach, rather than a channel-only view. Join our panel in conversation in which they’ll review progress and learning as well as the trajectory of Dunelm’s data and commerce journey.

In the session you will learn: Four stages of freeing data to drive commercial growth A view of large-scale “cloud to cloud” data: the opportunities of collaborating peer-to-peer with other companies without sharing data Understanding of the practical experience of a market leader’s journey Ideas and a framework for planning your own data value journey Resource links for materials mentioned in the webinar

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