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“Effect of Argos’ Digital Concept Stores on Online” Bertrand Bodson, IRX 14

Argos’ Digital Director, Bertrand Bodson highlights the importance of a fully integrated store experience as he reveals 90% of their customers end up in-store to pick up their item.

55% of their in-store customers who aren’t yet shopping online can experience the benefits of ecommerce when using the iPads in-store with the added benefit of staff support.

20% of Argos transactions are on their mobile platforms, which does not include people checking devices pre-purchase Bodson emphasises.

Watch the video to get more insight into how Argos is integrating their digital stores and their online business to give the optimal customer experience.

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