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Growth and Change: from ‘Baskets’ to ‘Customers’. How PEPCO and Poundland have Flexed and Focused – Webinar

In this webinar we hear from Nick Wharton, CFO at Pepco Group, about the group’s business and how COVID has affected trading.

Pepco Group is a multi-format, Europe wide variety discount retail business, trading through 3,021 physical stores located across 16 countries. The Group operates three brands, being the Group’s largest brand PEPCO in Central Europe, Poundland in the UK and Poundland’s international brand Dealz in Republic of Ireland, Spain and Poland.

The Group’s stores are local and therefore convenient and offer a combination of apparel, homewares-led general merchandise, including toys, seasonal products, and FMCG.

The Group is fast growing and has a clear ambition to become Europe’s largest variety discount business.

The group continues to see great results across Europe, driven by ongoing store growth having opened around 350 new stores in the past twelve months together with constant evolution of the customer offer including the introduction of chilled and frozen food into Poundland

We’ll ask for the rationale and experience behind this, and probe the challenges of running multi-fascia, multi-country and multi-category brands. Why? How? And what have they learned?

Our conversation will be punctuated by consumer research from Oracle who will share with us the changes in the consumer’s expectations and requirements, based upon 5000 consumers globally across 10 markets (USA, UK, Australia, China, Brazil, Mexico, Italy, France, Germany and UAE) to find out how buying habits have changed and how that could affect the retail landscape in 2021 and beyond.

Watch the webinar to learn:

  • more about PEPCO Group companies and how they operate
  • the drivers of change for an ERP programme
  • the direction of travel for the businesses as we look past COVID
  • unpublished consumer research that anchors the conversation in the customer’s expectations and priorities

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