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How AI and predictive analytics combined with marketing automation can increase your customer lifetime value – A webinar with RedEye

This webinar features real client case study results from high profile brands such as Travis Perkins, Footasylum, and Word of books. We discussed how all of these brands applied Predictive Modelling to the core of their marketing technology platform.

Looking at facts and figures to demonstrate how they improved conversion rates, increased revenue and reduce customer churn. Looking at how companies can create increased customer lifetime value.

Matthew Kelleher, (CCO, RedEye)  will deliver real results, practical advice, and an expert perspective on what’s coming next in this field and the strategies businesses can take to prepare for these developments.


Matthew Kelleher



Matthew is a Masters graduate from the London School of Economics. In 1999, Matthew entered the online world and was a founder member of the Direct Marketing Association’s Email Council, which seeks to champion email as an essential part of the greater marketing mix. In 2006, Matthew made the leap to RedEye where he proudly represents the ‘grey hair’ faction of the management team and is a tireless exponent of CRM and the power of the RedEye Customer Data Platform.

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