Ahead of peak 2021 we share authoritative advice on how to future-proof your retail business. We look closely at the power of customer data as a tool to compete or at least keep pace with Amazon.
Our panel of digital experts also explain how the Covid-fuelled ecommerce boom of 2020 has created more complexity in the customer journey and what retailers should be thinking about to guarantee growth.
Key discussion points:
- “4 years of expected growth in 12 months” – pandemic aftermath
- What are the benefits of a CDP vs. a DMP?
- What are some of the use cases a CDP can deliver?
- Predictions for the future
Speakers:
Paul Skeldon, Editor at InternetRetailing
Ben Chives, Managing Director at Silver Bullet
“Understanding where personal data is held and being able to change how companies interact with me is definitely something that consumers are asking for right now.”
Robert Webster, Founder at Canton Marketing Solutions
“Amazon is showing the world the power of the CDP… To compete in that world, the use of data is absolutely paramount.”
Philip Raby, General Manager at Mediarithmics
“A recent study found that 47% of consumers would prefer to purchase or view products on Amazon if a retailer didn’t provide product recommendations.”
Useful links:
See our upcoming events here internetretailing.net/events
If you have any questions please contact research@retailx.net
Twitter: @RetailX
Linkedin: www.linkedin.com/company/rtlx/
