The customer journey has many touch points for your brand and consumers expect a certain experience and service from you when buying your products. For cross-border or international purchases consumers are even more cautious and their benchmark is usually local domestic webshops. “Think Global and Act Local” is more relevant in today’s online world than it has ever been before — but what role does delivery and returns play in this marketing challenge? These key touch-points need special attention as well…..
Speaker: Mark Eldridge, Spring Global
